Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys
Retail TouchPoints
OCTOBER 27, 2021
Our 2021 Holiday Consumer Sentiment Survey reveals that 63% of shoppers are concerned about in-store shopping, a 36-point increase from the summer survey, and nearly the same as the 2020 holiday season when 65% said they were concerned. RTP: Do you have any closing tips or recommendations for retailers as we head into 2022?
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