Daiso, Muji, Moshi Moshi? Why this Japanese-inspired chain is taking off
Inside Retail
NOVEMBER 8, 2023
This kind of theming either limits the target market or sharpens it, depending on your view, but either way the concept appeals primarily to young females. Its ambition is to open 20 stores in high-potential locations this year, and so far is only just over halfway to its target. Gross margin percentage was healthy 52.9
130 
Let's personalize your content