For Online Impulse Buys, Personalization is the Sixth Sense
Retail TouchPoints
DECEMBER 2, 2020
Online shopping has accelerated this year because of COVID-19-triggered lockdowns, and this sudden growth may become permanent. These trends have put a renewed spotlight on impulse buying and how marketers can trigger those spontaneous purchases that drive sales and profits. The point-of-sale remains a big opportunity for impulse buys.
259 
Let's personalize your content