Wiser

OCTOBER 12, 2017

In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Depending on the specific retailer, price parity or channel-based pricing may be most effective. . Shoppers have more information than ever at their fingertips.

Promotions 74

Promotions Advertising Accounting Target Market 74

Cross Cap

OCTOBER 12, 2017

(Updated on 10.17.17). “Omni-channel marketing” phrase has been making a lot of noise in the recent years. Previously considered a fancy industry slang and used by many companies to differentiate themselves from the competition, today’s “Omni-Channel” is no longer a competitive advantage but a Must – Do approach to business and its operations.

Marketing 52

Marketing Planning Advertising Management 52

Retail Technology Review

OCTOBER 11, 2017

GlobalWebIndex, in partnership with London-based digital marketing agency, Found, is working with world-famous guitar manufacturer Fender as its insights partner to help amplify the brand's online presence.

Marketing 31

Marketing 31