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Developing a strong pricing strategy starts with an understanding of your competitors, your market, and the wider economy. Trying to price your products without this understanding is like trying to hit a moving target blindfolded. The access brands and retailers have to retail analytics today is changing how they think about pricing.
Dynamicpricing and pricediscrimination are two concepts that are often used interchangeably. Both involve changing the price of a product or service depending on market conditions or customer attributes, but the way they’re executed reveals that there are some important differences between the two.
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