Remove Customer Retention Remove Department Stores Remove Target Market
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Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Inside Retail

Despite heavy investment, customer retention hardly improved. After doing a deep dive into data, they discovered that a whopping 80 per cent of customer frustration stemmed from long queues. That combined with the belief that internal expertise outweighs customer insights.

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Clear vision – omnichannel retailing for optical brands

I Vend

Optical retail straddles two worlds – optical retail stores are part medical practice, with prescription lenses, and part fashion retailer, selling designer frames and sunglasses. According to the Association for Customer Loyalty, one of most effective tools for branding is omnichannel retailing.