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The beverage industry, in particular, has seen a shift from prioritizing dollar growth to unit sales, reflecting changes in consumer purchasing behavior post-COVID. By leveraging first-party data, brands can serve varied consumer needs without universal discounts, maintaining their premium image while appealing to different economic segments.
The retail landscape is evolving rapidly, driven by technological advancements and shifting consumer behaviors. Top retail brands are increasingly investing in in-store technology to stay competitive and meet the demands of today’s savvy shoppers.
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