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The in-store shopping experience has a number of benefits for consumers. As a retailer, it’s no good if it’s just too dang hard for consumers to make a purchase. This frees up staff to roam the floor and assist customers there—potentially increasing opportunities for suggestiveselling and recommendations.
It has gone through a rapid period of change from the primary way we shopped, to its death being prematurely called ‘ the showroom problem ,’ to continuing to be a critical piece of consumer brand strategy. The modern retail supply chain is not about having large amounts of inventory on display and expecting consumers to root through it.
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