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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 281
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Warrick Lambert Takes the Helm at Genie Shopping Amid Growth Surge

365 Retail

The company’s accelerated growth has been propelled by a surge in online shopping and a strategic shift towards a Comparison Shopping Services (CSS) model. This has been further bolstered by high-profile partnerships with tech giant Google , and renowned retailers such as eBay , Currys , and Schuh.

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How to Forecast Demand in Retail (2020)

Retalon

Demand is an economics concept that describes the willingness of consumers to purchase a specific product at a specific price. Therefore, demand forecasting is a statistical prediction of the willingness of consumers to purchase specific products, at a specific price, in a specific time frame. Demand Forecasting Methodologies.