Remove Brand Management Remove Markdowns Remove Marketing
article thumbnail

How Sephora reflects broader challenges facing Western beauty brands in China

Inside Retail

LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. For instance, why would a customer choose to buy a Dior lipstick at Sephora when they can easily purchase it directly from the brand’s official Tmall store?”

Markdowns 147
article thumbnail

How to Treat Pricing Like a Brand Guardian

Wiser

When you think of a strong brand, what comes to mind? Is it excellent marketing? No matter what you think of first, there are entire teams behind the scenes working to make that brand strong. It’s one of the oldest adages in business: Your brand is your most valuable asset. One such role is the brand guardian.

Markdowns 158