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Spar has launched a range of own-label vegan wines, the first grocer to do so. Adam Georgiou, Spar’s brandmanager for own-label alcohol in the UK, said: “More than half a million people took part. The move fulfils a pledge the group made in 2019 to add the wines to its range of own-label products.
Oh great, another screen I need to market on, said no brandmanager ever. When Nielsen tracked 120 grocers that use digital signage in their stores, it found that 80% of them saw up to a 33% boost in sales compared to print signs. Is the investment worth it? Numbers don’t lie.
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