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What is ‘transcreation’ and why is it important for Aussie retailers?

Inside Retail

Over five million Australians speak another language at home. It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. million combined living here.

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Ecommerce is Crowned King: Strategies for Keeping Pace with the New Reign

Retail TouchPoints

This massive shift to digital has forced retailers to rethink how they do business, communicate with their customers, and find creative ways to stay ahead in the evolving retail landscape. Use your data to provide a great customer experience. In fact, 50% of retailers claimed bad data hurts their business (i.e.,