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Key Takeaways Understand the Customer Journey: The customerexperience encompasses all interactions throughout the buying journey, influencing perceptions and brand loyalty at each phase: awareness, consideration, and decision. Conversely, negative experiences can deter customers and damage your brand’s reputation.
This massive shift to digital has forced retailers to rethink how they do business, communicate with their customers, and find creative ways to stay ahead in the evolving retail landscape. Use your data to provide a great customerexperience. In fact, 50% of retailers claimed bad data hurts their business (i.e.,
Over five million Australians speak another language at home. It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. million combined living here.
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