As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes
Retail TouchPoints
OCTOBER 15, 2021
Products that are sized 18 and above and available in the UK only account for 14% of the total market. There is no standardization across the industry and inconsistent sizing leads to markdowns and returns. Furthermore, products sized 0-10 make up the same share as products sized 12-18, despite the plus-sized market growing steadily.
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