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Sainsbury’s highlights sustainability credentials in new ‘Good to Know’ campaign

Retail Gazette

Orange point of sale signs with the slogan ‘Good to Know’ have been introduced in its store this week ahead of being featured on packaging and a new radio campaign later this year, The Grocer reported. Sainsbury’s has launched a new in-store marketing campaign to showcase its supply chain and sustainability credentials.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Digital transformation has extended the customer experience beyond the point of sale. Luxury brands are offering enhanced post-purchase support through digital channels. Digital transformation is often portrayed in literature as an extension of the brand’s heritage and values, not a deviation from them.