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How to Measure Foot Traffic?

V Count

You can also get a better understanding of how certain factors like the weather or marketing campaigns impact foot traffic. . The historical foot traffic data collected and analyzed over time allows you to spot patterns, measure store performance, and be more cost-effective with your staff scheduling and marketing initiatives.

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Beating Cookie Addiction with a Healthier Attribution Diet

Retail TouchPoints

Marketers have been gorging on them for decades, addicted to the delicious data they provide. As a digital marketer, you know where we’re going with this. Cookies in the online world refer to text files that browsers and mobile apps generate to catalog user behavior. Delicious in the moment but destructive in the long run.

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What is Point-of-Purchase Marketing?

Wiser

One of the prime reasons is strong point-of-purchase marketing. Point-of-purchase (POP) marketing targets shoppers while they’re in a buying state of mind, and when done correctly, it can make your products too good to pass up in the moment. What is Point-of-Purchase Marketing and Why is it Important? How does this happen?