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The same barcode that you use at your point-of-sale can also be scanned on a phone by the consumer so they can access a lot of information about the products they’re buying. Their journey began in 2017 with just loose produce. “At
Here are some of the most common types of trade promotions: Discounts and markdowns. Offering markdowns or discounts for specific channel partners could appeal to the most price-sensitive segment of their shoppers. Trade promotions can take several different forms. This is where the visual merchandising aspect comes into play.
The result is slow turns, deep markdowns, write-offs, and heaps of dead stock in warehouses, much of which eventually becomes landfill. The myopic focus on low price has lead to an epidemic of markdowns and dead stock. Image Credit: Hip To Save).
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