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How Chinese toy giant Pop Mart thinks local, dominates global

Inside Retail

Around 2012, Wang had already recognised the popularity of toys in his stores. million, and net profit attributable to shareholders grew 70 per cent, to $US157.2 When Ning Wang, 35 and now a billionaire, founded Pop Mart, the business was focused on small gifts, notebooks, candies and personal items like handheld mirrors.

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