Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?
Retail TouchPoints
AUGUST 7, 2023
When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. The company also wants to improve the payment experience with a new guest checkout option — which rolled out on Wish’s mobile web platform in Q2 — and is working on easier log-in options for existing users.
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