What to Learn from China’s Singles’ Day and Spring Festival Going Into 2022
Retail TouchPoints
MARCH 23, 2022
Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Social commerce generated approximately $ 475 billion (U.S.)
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