Remove tag align
Remove 2009 Remove ATS Remove Consumer
article thumbnail

How Chinese brands are winning the Olympic marketing games

Inside Retail

Anta, the Chinese sports equipment multinational, which is the world’s largest sports equipment company by revenue, has been a partner of the Chinese Olympic Committee and has helped Chinese Olympic athletes reach the podium 293 times since 2009. Anta’s search results have also increased, although less significantly.

Marketing 130