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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].” “TikTok has made it frighteningly easy to buy — it’s literally a swipe and the product is on its way to you,” said Parkhurst in an interview with Retail TouchPoints.

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