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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].” TikTok has become a big advertisement for people to then go over to Amazon and buy [the product] because it’s cheaper or they get free shipping,” said Parkhurst.

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