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Daiso, Muji, Moshi Moshi? Why this Japanese-inspired chain is taking off

Inside Retail

This kind of theming either limits the target market or sharpens it, depending on your view, but either way the concept appeals primarily to young females. The stock market loves it Revenue in the first half of the year was 1.155 billion Thai baht (US$33 million), up 46 per cent on the same six months in 2022.