Remove ATS Remove Brand Management Remove Markdowns
article thumbnail

How Sephora reflects broader challenges facing Western beauty brands in China

Inside Retail

LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. For instance, why would a customer choose to buy a Dior lipstick at Sephora when they can easily purchase it directly from the brand’s official Tmall store?”

Markdowns 147
article thumbnail

How to Treat Pricing Like a Brand Guardian

Wiser

You’ve got marketing and sales, product, customer support, category management , and many other roles that all tie into brand management. One such role is the brand guardian. This position focuses on protecting a brand’s presence in the market. Don’t just look at your brand, either.

Markdowns 158