Business Growth through Digital Transformation: The Case of Premium and Luxury Brands
Retail Focus
APRIL 4, 2024
Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). A profound metamorphosis – a digital transformation – is necessary to stay at the zenith of their industries (Rathnayaka 2018).
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