What is Point-of-Purchase Marketing?
Wiser
NOVEMBER 3, 2020
One of the prime reasons is strong point-of-purchase marketing. Point-of-purchase (POP) marketing targets shoppers while they’re in a buying state of mind, and when done correctly, it can make your products too good to pass up in the moment. What is Point-of-Purchase Marketing and Why is it Important? How does this happen?
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