Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application
Hunton Andrews Kurth
MAY 12, 2022
It is a high bar to clear, as asserting registrable trade dress is stating that consumers will recognize your product as coming from you—and only you—without even seeing your brand name. First, be careful what you say in the press, in interviews, and in documents or tags that accompany your goods. CULT GAIA’s Ark bag was no exception.
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