How brands can connect with Gen Z – without sounding cringe
Inside Retail
MARCH 11, 2025
Perhaps the shift traces back to the year 2005, when laptops first outsold PCs in the US, and the word wifi was added to the English dictionary. Social etiquette, corporate hierarchy and office wardrobes were all far more formal than they are today. The tone is quirky, vaguely sarcastic, made-for-social media.
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