Shake Shack Launches First-Ever Loyalty Program With Digital Challenges and $1 Sodas
Retail Wire
MAY 30, 2025
Recognizing the cart’s success, Meyer and his Union Square Hospitality Group set up a permanent park kiosk. In July 2004, the first Shake Shack opened, offering a menu that expanded beyond hot dogs to include hamburgers, fries, and milkshakes.
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