Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. But over time more and more companies started marketing on social media driving up the cost of advertising. billion on advertising respectively. “We Warby Parker spent $43.3
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