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Among many others, one thing we have missed over the past months is without a doubt the real-life shopping experience. Shopping online is great, but it is nothing like strolling through the aisles of your favourite store, physically touching the items or discovering new trends first-hand.
This has led to 80% of all respondents confirming they miss at least one aspect of the traditional shopping experience while perusing online, while 35% of respondents overall admitted that have had such an unsatisfactory shopping experience with a previously trusted brand this past year, that they have gone on to look elsewhere.
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