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Store sizes can vary greatly, from small boutiques around 2,000 square feet to larger outlets up to 60,000 square feet. Specialty stores cater to targetedmarkets, allowing for personalized service and customized marketing. Specialty stores cater to niche markets, and discountstores provide lower-priced options.
That means that optical retail stores not only face competition from each other, but also from different retail segments, including department stores, speciality fashion, pharmacies and discountstores.
A discountstore for bargain hunters? Depending on your brand messaging and your targetmarket, your approach to pricing can be enormously different. We’re talking about your brand and positioning. Are you positioned as a luxury brand? A consistently affordable EDLP retailer? A purveyor of high-quality goods?
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