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Clear vision – omnichannel retailing for optical brands

I Vend

That means that optical retail stores not only face competition from each other, but also from different retail segments, including department stores, speciality fashion, pharmacies and discount stores. This combination of challenge and opportunity means that never has brand been so important for optical retail stores.

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7 Price Planning Tips to Maximize Retail Profits (2020)

Retalon

A discount store for bargain hunters? Depending on your brand messaging and your target market, your approach to pricing can be enormously different. Demand is the total consumer desire to purchase a specific product. Should you change prices and make the consumer pay for the increase? What does this mean?