Brand Management, Discount Store and Management

From Pop-Up Stores to Seamless Experiences

Retail Focus

OCTOBER 10, 2023

Efficiency became a prevailing trend after World War I, leading to mass retailing and the rise of warehousing and discount stores. Such a perspective would be a grievous misjudgment, one that brand managers should vigilantly avoid. What can brand and retail managers learn?

Customer Experience

Customer Experience Brand Management Management Shopping

Clear vision – omnichannel retailing for optical brands

I Vend

MARCH 14, 2022

That means that optical retail stores not only face competition from each other, but also from different retail segments, including department stores, speciality fashion, pharmacies and discount stores. They can move between channels without even thinking about it, and simply interact with the brand.

Customer Retention

Customer Retention Discount Store Department Stores Target Market

Experience Retail Today

From Pop-Up Stores to Seamless Experiences

Clear vision – omnichannel retailing for optical brands

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