Brand Management, Consumer and Discount Store

From Pop-Up Stores to Seamless Experiences

Retail Focus

OCTOBER 10, 2023

Efficiency became a prevailing trend after World War I, leading to mass retailing and the rise of warehousing and discount stores. Today, the retail literature emphasizes store experiences, retail experiences, and experiential retailing. Brands that fail to provide such experiences risk customer apathy and disengagement.

Customer Experience

Customer Experience Brand Management Management Shopping

Clear vision – omnichannel retailing for optical brands

I Vend

MARCH 14, 2022

That means that optical retail stores not only face competition from each other, but also from different retail segments, including department stores, speciality fashion, pharmacies and discount stores. This combination of challenge and opportunity means that never has brand been so important for optical retail stores.

Customer Retention

Customer Retention Discount Store Department Stores Target Market

Experience Retail Today

From Pop-Up Stores to Seamless Experiences

Clear vision – omnichannel retailing for optical brands

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