Boutique Brand Management Clienteling 
Retail Focus
JUNE 23, 2025
No longer content with static displays or guarded service, today’s clientele seeks immersion , surprise, and emotion. Take Hermès, whose equestrian legacy has always informed its retail grammar: from saddle stitching techniques to the spatial rhythm of its boutiques. Even the luxury boutique itself functions as mise-en-scène.
Retail Focus
AUGUST 10, 2023
In the ever-evolving landscape of luxury retail, traditional brick-and-mortar boutiques are no longer the sole representation of opulence. Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. Ghalia BOUSTANI.
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