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How to Start a Hair Salon: Essential Steps for Success in Your Business

Small Biz Trends

The beauty industry continues to thrive, and with the right approach, you can turn your passion for hair into a successful business. The beauty industry thrives with a strong demand for hair services, making it essential to recognize market trends and identify your target audience. Community involvement can attract a loyal clientele.

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What is a Niche Market?

Small Biz Trends

Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs. By segmenting your clientele and pinpointing the type of clientele that is best suited to leverage your brand and products you can embark on a focused effort towards capitalizing on your efficiency.