Deep dive: What social commerce looks like around the world
Inside Retail
JANUARY 12, 2023
Apparel, beauty, health and wellness were the biggest beneficiaries at that time. TikTok’s #TikTokMadeMeBuyIt hashtag has been used more than 7 billion times, by users posting what they have bought based on product recommendations on the site. Meta recently introduced a feature allowing for shopping through DMs.
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