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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. IR: Given the fact that events have traditionally been a key reason for customers to come in and shop at Sheike, I imagine Covid had a pretty big impact on the brand. We saw a change in our customer and how she interacted with the brand.

Marketing 130
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Navigating Seasonal Sales Cycles: Maximizing Revenue Opportunities for Small Retail Businesses

Rain Pros

Consider Marketing Campaigns Your business will likely experience a sales boost during the expected peak seasons. One of the best ways to achieve this is by running seasonal marketing campaigns and promotions on social media. However, you can further increase your revenue during busy periods by reaching more potential customers.

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Indonesian designers discuss the rise of modest fashion at NYFW

Inside Retail

Following the show, Vivi Zubedi, who runs her own eponymous modest fashion range, and Pasoari Widiastuti, brand manager at Erigo X, joined Ben Parry, dean of fashion at Parsons School of Fashion, in a panel discussion about the rise of modest fashion and some of the unique characteristics of Indonesian design. Decoding fashion.

Fashion 130