Remove 2012 Remove Customer Experience Remove Visual Merchandising
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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’re Gen Z, born between 1997 and 2012 and comprising 20.69% of the U.S. population — just a bit fewer than Baby Boomers ( 20.93% ) and the largest current group, millennials ( 21.71% ), according to Statista. That’s approximately 67 million people in the U.S. alone — an enormous, and increasingly powerful, consumer group.

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Case Study: Amplience & Sweaty Betty

A1 Retail

Sweaty Betty has always had a reputation for delivering an engaging in-store customer experience – they pride themselves on it. Each shop is more than just a retail outlet, they are ‘Wellness Hubs,’ where the Sweaty Betty experience is influenced and defined by the local community. Building for the Future.

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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

That’s why in 2012 we created VMSD’s annual Designer Dozen awards program to recognize retail’s rising stars, ages 35 and under, who are making their mark on an industry that is poised on the cusp of reinvention. How and why did you get into retail design/visual merchandising? Richard Cadan/A-Frame Photography.