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Baltic Telecom Company Trials Self-Service Store to Reach Small-Town Customers

Retail TouchPoints

Telia — a telecommunications company in the Nordic and Baltic states — is piloting a new self-service store model in Tartu, Estonia, as it looks for cost-effective ways to serve customers in regions where full-service offices aren’t in place.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

Digital signage extends to in-store activations, such as atop kiosks, in checkout aisles or on shelves, giving CPG marketers a chance to reach customers at the point of sale without competing against an oversaturated online environment. in Telecommunications from the University of Florida. She holds a B.S.

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Key Disaster Preparedness Takeaways for Retailers from an Eventful Summer

Retail TouchPoints

Take Stock of the Inventory Amid the digital transformation of retail, technologies such as SquareSpace have become more commonplace at the point of sale, while self-service kiosks and cashierless checkouts are now ubiquitous. He can be reached at EdSpears@Eaton.com.