Small Biz Trends

AUGUST 6, 2025

Engaging Influencers and Bloggers How can startups effectively engage influencers and bloggers to amplify their brand? First, understand their audience demographics , since 77% of consumers prefer brands they follow on social media. This insight is essential for adapting your branding to changing market conditions and audience needs.

Marketing

I Vend

MARCH 14, 2022

Shoppers are also returning in their droves to brick and mortar shopping – PWCs’ 2021 Global Consumer Insights Pulse Survey found that almost half the respondents now visit physical retail stores, with 75% planning to do so. They can move between channels without even thinking about it, and simply interact with the brand.

Customer Retention

Inside Retail

APRIL 5, 2022

We’ll also look to remove some of the barriers around returns and exchanges. How has the brand managed to stay relevant and continued to appeal to its target market over all that time? We’re planning for that to [launch] mid 2022. Hopefully, June. IR: Sheike was founded over 40 years ago.

Marketing