Beauty and Health Point of Sale Visual Merchandising 
Retail TouchPoints
JANUARY 31, 2025
Stores are a massive canvas theyre experiential, theyre engaging and its where the vast majority of transactions are actually happening, said Parbinder Dhariwal, VP and General Manager of CVS Media Exchange (CMX), CVS Healths retail media network, at the 2024 Retail Innovation Conference and Expo.
Wiser
OCTOBER 13, 2020
In-store displays/visual merchandising. In-store displays, such as end caps or point-of-purchase displays, can be a great way to draw attention to your products in a crowded retail environment. Coca-Cola used some eye-catching (and somewhat mind-bending) displays to drive in-store sales of Coke Zero. Think Creatively.
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