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Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break

Your old methods of evaluating total cost of ownership don’t work anymore. Total cost of ownership, or TCO, is important to understand when making the switch to a composable commerce architecture. But composable commerce is a complete paradigm shift in how eCommerce businesses operate, and understanding the cost implications of that requires a shift too.

Composable commerce allows a company to build a system that works for its specific needs. This concept is spreading to a wide range of domains, with retail arguably the most beneficial. In this episode, you’ll hear from an expert in the composable commerce realm, Jason Cottrell, Founder and CEO of Orium.

Future-proofing your tech stack is a crucial part of long-term strategic planning. But how do you future-proof if your plans involve acquisition, and a tech stack you don’t have control over? Composable commerce offers maximum flexibility, enabling your brand to make incremental change, manage multiple brands under one roof, and navigate the complexity of an acquisition approach successfully.

How easy is it to get started with composable commerce? You might be surprised to hear: pretty darn easy. With lower barriers to entry than ever before, ambitious brands of almost all sizes are transforming their businesses with composable commerce and building the path to a flexible, scalable future. Join experts from Orium, Elastic Path, and Algolia for a fireside chat that will take you through the ways you can unleash your retail potential by adopting composable commerce.

What does a digital transformation actually look like? More and more businesses are opting for a composable commerce architecture— and with good reason. Join Orium , Bold , and MACH Alliance Ambassador Sree Sreedhararaj (SVP, CTO Sephora), for an expert panel exploring answers to common composable commerce questions like “How does it improve bottom line?

Delivering a seamless omnichannel experience has become a standard expectation for customers, but doing so requires a special ingredient. Join Orium, Fluent Commerce, Mercaux, and MACH Alliance Ambassador Prasad Tangirala, Head of eCommerce Engineering at Conn’s HomePlus, for an expert panel discussion exploring the crucial role of real-time inventory data in a brand’s in-store retail operations.

Composable commerce gives retailers the flexibility and scalability a modern brand needs, as long as you set the right architecture foundations for long-term success. Join experts from Orium , commercetools , and Google Cloud for this on-demand webinar and dive deep into the topics explored in the Composable Commerce Reference Architecture report, including advice for how to start prototyping and de-risking a composable transition.

Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. The reason for the struggle: an inflexible technology stack. A composable commerce stack enables brands to take control of their omnichannel journeys, accelerating their ability to innovate customer experiences and commercial models.

Considering a move to composable commerce? Learn about the foundations of composable commerce and how to make a composable stack work for your brand. This easy-to-follow e-book can be leveraged at any stage of your composable journey, from planning to implementation to optimization. Part 1 looks at how brands use headless and composable commerce platforms to meet evolving consumer and business needs.

Bring your brand into the new era of retail with Orium, commercetools, and Google Cloud's Composable Commerce Reference Architecture. Download our free whitepaper to learn more.

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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

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ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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More than two years into the pandemic, COVID-19 is far from over. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue.

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Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

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Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

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The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue.