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Ecommerce has undergone a remarkable transformation in recent years, and warehouses must consistently deliver a seamless, end-to-end consumer experience to remain competitive in this evolving market. Many WMS systems are designed for B2B operations, which typically manage large, recurring orders.
Makro, the biggest cash-and-carry operator in Southeast Asia, was already something of a beast in wholesale and retail terms: it operated 154 warehouse-style units with an average size of just under 5,400sqm, selling to both retailers and end consumers in major cities and secondary locations, mostly in Thailand and Malaysia.
in 2012 to an estimated 5.1% And the rapid consumer shift since towards online will have only intensified the pressure on store-dependent operating models and margins, requiring businesses to align with more digital-centric customer journeys. Analysis of consumer data is key to getting retail right.
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