How Chinese toy giant Pop Mart thinks local, dominates global
Inside Retail
JUNE 1, 2022
When Chinese collectables retailer Pop Mart launched a pop-up store at London Westfield in January of last year to test its concept in the UK, it expected the Asian diaspora to be its largest potential market demographic. The first physical UK store opened last January at Shaftesbury Avenue in central London. But not now.
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