The rise of Sheike: From Sydney market stall to style authority
Inside Retail
APRIL 5, 2022
IR: I know Sheike launched an e-commerce site in 2006. IR: Given the fact that events have traditionally been a key reason for customers to come in and shop at Sheike, I imagine Covid had a pretty big impact on the brand. How has the brand managed to stay relevant and continued to appeal to its target market over all that time?
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