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Driving Marketing ROI Through Microsegmentation

Retail TouchPoints

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing 261
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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

In the second half of the year, Wish will implement a “renewed supply strategy” focusing on right-sizing the marketplace’s assortment in four core categories: health and beauty , women’s fashion , refurbished electronics and home essentials. A focused, disciplined advertising approach.

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How to win over the modern savvy shopper

Inside Retail

Unlike traditional digital marketing channels, brands don’t pay Cashrewards for eyeballs or impressions – they only pay the platform when a transaction takes place, and because Cashrewards members are high-value shoppers, it is generally at a higher average value. . “We We take wasted advertising spend and give it to the consumer.

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Jason & Scot Show Episode 296 – Guardian Baseball Co-Founder Matt Kubancik

Retail Geek

Amazon and helping with them their Logistics and health and beauty and those are very. Working with those vendors and carrying that type of merchandise that the people demand kind of creates the ability for us to make our. Merchandise that we make.