How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love
Retail TouchPoints
APRIL 26, 2024
Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the American Pet Products Association. Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. Bark is one company that is laser-focused on engaging these pet lovers — specifically, pup parents.
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