CX Innovators Podcast

Charleston Shoe Company founder talks customer engagement

In this latest episode of the CX Innovator podcast, produced by Networld Media Group, Neely Woodson Powell shares with RetailCustomerExperience.com editor Judy Mottl how customer engagement, and providing 'shoe joy,' has driven success for her national brand of versatile and fashionable footwear.

April 26, 2024 | by Judy Mottl — Editor, RetailCustomerExperience.com & RewardsThatMatter.com

Neely Woodson Powell knows shoes and she knows how important it is to engage with customers to get customers to slip their feet into her iconic shoe wear.

In this latest episode of the CX Innovator podcast, produced by Networld Media Group, Powell shares with RetailCustomerExperience.com editor Judy Mottl how customer engagement, and providing 'shoe joy,' has driven success for her national brand of versatile and fashionable footwear.

Powell also shares how she hurdled challenges, including COVID-19, to create a multibillion-dollar retail empire. The brand's shoe line, launched 27 years ago, is available online, in retail stores and over 800 boutiques. Charleston Shoe Company will soon open a location in Myrtle Beach, South Carolina.

Powell will be a keynote speaker at the upcoming ICX Summit taking place Sept. 9-11 in Charlotte, North Carolina. Early bird registration is still available.

Judy Mottl

Judy Mottl is editor of Retail Customer Experience and Rewards That Matter. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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